BIA/Kelsey NATIONAL Event: National Brands. Local Marketing
March 25, 2015 - March 27, 2015
BIA/Kelsey NATIONAL is a unique event that views local media and marketing through the perspective of national brands, agencies, franchises and multi-location businesses.
Why? Because this group represents over a third of the advertising spend in local media. According to our forecasts, they will spend $50.5 billion on local media this year, growing to $68 billion by 2018.
What BIA/Kelsey NATIONAL Means
FOR BRANDS AND AGENCIES
If you are a CMO or agency exec responsible for the local marketing strategies of a national brand, franchise or multi-location business, attend this event to learn how you can best leverage mobile, social and online platforms to engage your customers at the local level.
FOR LOCAL MEDIA COMPANIES & MARKETING PLATFORMS
With billions of dollars at stake, this slice of “local” cannot be ignored.
On the Agenda and Stage
Building on our expertise in local, BIA/Kelsey is addressing topics you won’t find on any other conference agenda. The agenda is case study-centric with more than 50 leaders from brands, agencies, media and technology offering a powerful view into the strategies, technologies and platforms that are succeeding and gaining traction.
Hear from Rio SEO’s CEO on day 3! Search Leaders: Gaining an Edge at the Local Level:
National brands are using a wide range of leading edge search techniques and tools to be found locally. What works best? How can your brand really stand out? BIA/Kelsey search expert Abid Chaudhry talks to several SEO/SEM leaders, including Rio SEO’s CEO, Dema Zlotin, to gain their insights and best practices. We’ll zero in on key segments.
Come by and visit us at the Rio SEO booth to see how to automate your local SEO at scale!
Register now and save $200 by using promo code SPEAKERNATL!