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Ranking well for local search should be a top priority for companies looking to drive more traffic to their brick and mortar stores and businesses while at the same time increasing ecommerce sales through new incremental search traffic. Join this discussion on the important on-site and off-site factors affecting local search rankings on Google+ Local and how to implement these key elements to achieve maximum results.


Bill Connard, Senior Director, Product and Business Development, Rio SEO

Bill Connard serves as the Senior Director of Product and Business Development at Rio SEO, the standalone software unit spun-off recently by San Diego-based Covario, Inc. to offer SaaS-based automation solutions for SEO and social media marketing to both in-house digital markets and to search practitioners at digital agencies.

He was the founder and CEO of Top Local Search, Inc., of San Diego, which was acquired by Rio SEO in May.

Bill is a serial entrepreneur and successful business executive with expertise in database management, search engine optimization, and web site programming. He has many years of experience building and developing multi-location distribution channels and partnerships.

Prior to forming Top Local Search, Bill was a co-founder and systems architect for Hero Industries, another San Diego-based firm that provided location-based services leveraging SEO and SaaS technologies.

In 2002, Bill founded a digital content replication and distribution business with a nationwide dealer channel of more than 3,000 U.S. and 450 Canadian retailers.

In 1999, he founded NicheStuff.com, which specialized in providing mini-CD and DVD business cards. Using advanced SEO strategies, Bill rapidly built a nationwide service. Customers included American Express, Sony and Visa.

Bill is a mentor and sponsor to a small number of San Diego-based Internet start- ups, where his experience in local search engine optimization, business acumen, problem solving, and process vision is invaluable.


Paul Bruemmer, SEO Consultant

Bruemmer is managing partner for a full-service consulting company based in Carlsbad, California. Bruemmer has a 17 year proven track record of growing enterprise organizations and improving their performance through implementation of performance-based search engine strategies (traffic acquisition and conversion).

Bruemmer is an executive consultant who has worked with brand clients Overstock, Charles Schwab, LexisNexis and NASDAQ to name a few. Paul is a well-known industry columnist, having started the ClickZ Search Marketing column in 1998; he is also a contributor to iMediaConnection, Website Magazine and Search Engine Land.

Paul is a speaker on topics of Local, Organic and Mobile Search at SMX, OES and SES conferences. Paul is responsible for directing SEMPO’s educational curriculum and its list of author/contributors for the SEMPO Institute’s SEO/SEM courses.


Areas of Expertise:
• Local, Organic, Mobile Search Traffic & Conversion
• Executive Consultant Enterprise SEO/SEM & Domain Authority
• Semantic SEO Technology, RDFa, Schema.org Microdata
• Digital Asset Optimization & Educational Curriculum Development
• Corporate and Agency SEO/SEM Team Development and Training
• Google Compliance & Search Engine Optimization Guidelines
• Technical Editorial Auditing & Website Compliance
• Content Strategy Development & Search Industry Columnist/Speaker