OMMA Social Media Insider Summit
February 10, 2013
SUMMIT OVERVIEW: Spend three days building relationships with top-tier brand marketers and industry innovators in social media. Our half-day content sessions followed by resort activities, cocktails and dinner parties provide the perfect mix of intense knowledge sharing and connections with the people you want to meet and need to know.
It’s been a headline-making year for social media. Twitter has continued in its role as the real-time, go-to platform about what’s going on around the world; Facebook went public; a number of major solution providers consolidated; and mobile social gained increasing traction as consumers continued to flock to new devices of all kinds, from smartphones to iPads.
But even as the industry moves towards fast-moving maturity, it has a lot of work to do. Twitter, Facebook and LinkedIn are still firming up their business and ad models; mobile marketing – to many people – is still a conundrum, and there are, of course, continuing concerns about how to responsibly use Big Data to better target potential customers. And then there are newer platforms, such as Pinterest, which raise as many questions as there are marketing opportunities.
Join major players in social media and marketing at MediaPost’s sixth Social Media Insider Summit. Executives will tell you what they think the outlook is for such foundational platforms as Twitter, Facebook and LinkedIn. There will be discussions about some of the new, image-based social media, advertiser case studies, and our popular consumer panel, where we ask social media users how they are really using the medium. And that just scrapes the surface of what promises to be three memorable days of insight and networking.
As Marc Zeitlin, VP/eBusiness of Farmers Insurance Group, said of a recent summit: “Thank you very much for putting on a very stimulating Summit. The speakers and panels were outstanding, as was the opportunity to network with thought leaders in the space and generate new ideas. This was my first time attending the Social Media Insider Summit, but won’t be my last. See you at the next one!”