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Oct 15, 2013 | 1:00 PM – 2:00 PM EDT
In 2012, Black Friday was the single biggest day for retail website traffic, up 20.7% from the 2011 holiday season.  Online sales on Thanksgiving grew by 17.4% from the previous year, showing that consumers use this day to jumpstart their holiday shopping and research.  Attend this webinar and learn key search marketing and social media strategies to drive more drive traffic to your website and brick-and-mortar stores during this critical kick-off to the 2013 holiday season.  Search marketing and social media experts from Covario and Rio SEO will engage in a round table discussion as they discuss strategies, tips and tactics you can put in place now to prepare for next month’s big day.


Key topics include:

  • 2012 Black Friday client case studies – what worked and what didn’t
  • Basic and advanced SEO strategies, including keyword research and selection, creating interactive and engaging content, as well as new and innovative campaign ideas
  • Strategies to maximize your paid search ads to get the most of every search query
  • Local search strategies to target consumers searching with local intent across multiple devices
  • Benefits of social retargeting to your brand advocates and their ‘look-alikes’


Moderator: Steve Beatty, Sr. SEO Director, Covario
Matthew Hanagan, Senior Manager, SEO, JCPenney

Jessica Lambert, Sr. SEO Strategist, Covario

LuRae Lumpkin, VP of Global Paid Media Services, Covario

Bill Connard, VP of Local Search Solutions, Rio SEO

Ben Straley, VP of Social Technologies, Rio SEO