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Thursday, November 21, 9am – 10:15am

Specialty Track
Social For The Sale & ROI (#smx #21A)
You’ve heard about the buzz, leads and traffic that social media generates. But what about everyone’s ultimate goal? SALES!
Find out how to successfully harness social media for e-commerce. From social tactics that drive sales, to social apps built solely to push product, to advanced social integration for sharing and disbursement, this session will help you to turn your social media efforts into cold, hard cash.

Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn)
Todd Parsons, founder, CEO, Aditive
Ben Straley, VP of Social Technologies, Rio SEO
Luke Summerfield, Director of Inbound Marketing, Savvy Panda



Thursday, November 21, 1:15 – 2:30pm


Managing & Measuring Track
Measuring Up With Social Analytics (#smx #23B)
Sure, social media has had plenty of hype, and everyone is “sure” of its value. But how do you prove that it offers tangible return on investment, especially if you’re trying to persuade clients or management to invest in Facebook, Twitter and other social media networks? This session looks at social media analytics methods, how to measure “conversions” when there may be no identifiable transactions, as well as some of the tools available to measure ROI and performance of social media activities.
Moderator: Chris Sherman, VP of Event Editorial, Third Door Media, Inc. (@CJSherman)
Travis Bernard, Audience Development Manager, AOL (@travisbernard)
Sara Lingafelter, Director of Social Media, Portent, Inc.
Ben Straley, VP of Social Technologies, Rio SEO