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Search Engine Optimization (SEO) used to be a very technical role focused primarily around building links, viewing source code and monitoring search engine algorithm shifts. While these elements are still very important, as SEO and Content Marketing continue to merge, SEO Managers must begin to incorporate more and more marketing techniques into their strategy to stay competitive. SEO Managers are no longer just looking to make optimization suggestions for pages after they are created, they need to make sure they are optimizing content as it is being planned and developed. Come listen to the future of SEO and how content planning and content inspirational methods are becoming more and more important in the management and success of SEO programs and how SEO Managers are evolving into Online Marketers.

Attendees will learn:

  • How to help identify keywords and new content topics that resonate with your audience
  • How to champion SEO efforts into more than just a post-production “after thought” by incorporating SEO into the content planning and development process
  • How social can feed other online marketing strategies of SEO and content promotion


Rand Schulman, Independent Consultant, Digital Marketing Executive

James Mathewson, Global Search Strategy Lead, IBM

Pete Dudchenko, VP Product Management, Rio SEO
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