2022 Local Consumer Search Behavior: Search Discovery, Online Reputation, and Customer Experience Insights Revealed
Duration: 45 Minutes
Join us as we share the most impactful findings from Rio SEO’s 2022 Local Consumer Search Behavior Study and our expert recommendations for how to apply the insights to your local marketing strategy to enhance customer experience and drive sales.
Consumer needs and expectations are fickle and fleeting – what engages and attracts customers one year may completely change the next. As customers’ needs evolve, marketers too must shift their strategies for continued business growth and success. How can you keep up with the latest trends shaping how, when, and why consumers are interacting with your business? By leveraging data-backed findings and applying them to your existing marketing strategy.
Each year Rio SEO conducts an annual survey to better understand how customers are using search engines to discover businesses, what drives a customer to choose a business, and online reputation’s role in the overall customer experience. Marketers can use these findings to identify opportunities to evolve their current strategy and enhance their customer’s journey with their brand.
Join us as we share the most impactful findings from the study and our expert recommendations for how to apply the insights to your local marketing strategy to enhance customer experience and drive sales.
We’ll also explore:
What platforms are most frequently used as part of the local shopping process?
What drives conversions/consumer decision making?
How does online reputation affect consumer decision making?