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A Roadmap for Local Listings: Elevating the Customer Journey

In an era where consumers expect accuracy, even one error in your local listings can divert consumers to seek out your competition. In fact, 1 in 3 searchers will simply choose another brand if they can’t find what they need.

For enterprise brands, maintaining accurate local listings can prove to be a challenge when trying to manage and update listings for hundreds or thousands of locations. So how can your multi-location business become the single source of truth across all your locations and mitigate common listings issues before they arise?

Join Brian Smith, Director of Data Partnerships at Rio SEO, and Lynne Brehmer, Director of Product Management at Neustar, as they discuss how to effectively manage your local listings and mitigate common listings issues before they arise.

You’ll also learn:

  • How Syndicators, aggregators, and other data providers can help improve local listings accuracy
  • Why technology + expertise remain key for positive local listings experiences at scale
  • Traits enterprise brands should strive for in their local listings


March 26 @ 11:00 am - 12:00 pm PDT
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