COVID-19 and the Future of Local Marketing [On-Demand Webinar]
Duration: 50 minutes

The COVID-19 crisis will certainly be remembered most for its devastating impact on healthcare and humanity. Yet for businesses of all kinds around the world, the consequences of this extended period of economic interruption cannot be underestimated.

Even as brands grapple with dramatic shifts in demand, consumer behavior, and remote work practices, they are being challenged to respond with empathy to rapidly changing consumer needs in near-real-time. Join Krystal Taing, Director of Local Strategy at Rio SEO, Lauren Abramson, Account Director at Rio SEO, and Marshall Nyman, Account Director at Rio SEO, as we explore which COVID-related trends are impacting brands and how local marketers can prepare for ongoing or intermittent business interruptions. Some of the trends we will cover include:

• Incorporating online business practices into your brick-and-mortar strategy
• Adjusting to dramatic changes in media consumption
• Offering contactless delivery or pickup
• Optimizing your online presence for online or phone ordering
• Handling temporary closures, special hours, and store reopenings properly
• Best Practices for post-pandemic local marketing