Expert Panel: Leveraging Local Pages at Scale

Local marketing for enterprise brands isn’t a matter of scaling down—it requires that you are able to scale out; to replicate efforts while also personalizing and customizing. It may feel at times that you’re expected to be everywhere, an impossible feat even for the hardiest of marketing budgets. Yet given the right technology and expert assists, engaging and converting motivated local buyers at scale is well within your reach.

We know that accurate, up-to-date local listings are critical for discovery. But how does your brand appear locally for those highly valuable, non-branded and long-tail search queries? Enter Local Pages, another key component of any successful enterprise local marketing strategy.

We gathered an expert panel to talk through what it takes to develop a winning local marketing strategy via location pages and what that looks like at scale for multi-location brands.

Our expert panel will discuss how to:

• Optimize location pages at scale to get more traffic to your site and/or brick and mortar
• Improve local rankings with local pages
• Build a location page structure that boosts conversions
• Build visibility for non-branded, product or service-specific searches
• Reduce friction in the consumer path to conversion with click-to-call, click-for-directions, etc.
• Accurately measure online-to-offline across thousands of locations within a single dashboad

In this webinar, you’ll learn from an expert panel how real brands put pages to work and tips to ensure local marketing success! Grab your seat for August 27 for our local pages deep dive!