How COVID-19 Transformed the Local Search Landscape: GMB Search, Views & Conversion Trends by Vertical
Duration: 51 minutes
COVID-19 wreaked havoc on the global economy, affecting both businesses and consumers, and in turn, local search metrics. As the pandemic began to affect North America in early 2020, we saw an immediate impact on the 400 global enterprise organizations with more than 200,000+ brand locations we monitor. No industry was left unaffected, and some, such as the restaurant vertical, saw drastic, long-lasting shifts.
In this webinar, our expert panel will share aggregate Google My Business (GMB) performance metrics to help enterprise brands better understand the consumer behavior and local search conversion trends that shaped the local business environment throughout the pandemic and into the start of 2021.
Watch the on-demand recording today to:
- Learn how COVID-19 impacted local search and conversion metrics
- Compare your local metrics to those in your vertical to identify commonalities and opportunities
- Hear expert strategies for strengthening your local presence amid lightened lockdown orders