Date: Thursday, July 19th
Time: 10am PT / 1pm ET
Attend the webinar and learn innovative and actionable ways to:
- Strategically define your local objectives and KPIs
- Use innovative SEO and hyperlocal content to improve local rankings
- Leverage SEM to increase visibility and drive increase traffic
- Manage reviews across all locations
- Measure and report on your performance
JOE ESPOSITO, VP OF STRATEGIC PARTNERSHIPS & INNOVATION, RIO SEO
As VP of Strategic Partnerships & Innovation at Rio SEO, Joe is responsible for the development and enhancement of strategic partnerships with agencies & external technologies while identifying product & services expansion opportunities across the local marketing ecosystem.
Prior to joining Rio, he spent the bulk of his career on the agency side taking on a variety of roles at GroupM and Havas in strategy, buying, product and innovation across multiple channels, often focused on bridging the physical and digital worlds. Joe was also integral in building out the first programmatic platform for the digital out-of-home/digital place-based space, fusing location data with real-time technology to target the on-the-go consumer. In his spare time, Joe tries to teach his 2-year old son how to play the drums.
JIM KENSICKI, MANAGING DIRECTOR, SEARCH & SOCIAL MEDIA, CATALYST
As Catalyst’s Managing Director of Search and Social Media, Jim Kensicki is responsible for the development of the search and social teams in Boston and ensuring the delivery of exceptional business results on behalf of Catalyst’s clients. Prior to Catalyst, Jim served as the Sr. Director of Content Marketing for North America’s largest content marketing agency, leading its teams of strategists, account managers and creative teams across their Boston and Chicago offices supporting over 300 brands. He’s led two performance agencies through acquisition, and has over 15 years of experience leading clients teams.
Catalyst is a leading digital marketing agency partnering with some of the biggest and best known brands in the world. Catalyst specializes in developing global digital solutions that are innovative, effective, and consistently deliver business results for Fortune 1000 companies. From advanced Amazon marketing programs to unrivaled feed management solutions to a deep understanding of how search data can be applied to in-store marketing, Catalyst has the industry expertise required for a best-in-class retail Search and Social Marketing programs.
With 20 years’ experience in Search and Social marketing, Catalyst is the advanced agency that brands hire when they need more forward-thinking strategies, more sophisticated marketing insights, and ultimately, better business results. When an advertiser’s Search or Social performance has plateaued, they can count on Catalyst to propel it forward. It is this expertise that earned Catalyst top rankings in the 2017 Advertiser Perceptions report, “Choosing the Right Ad Agency.