Guidng Your Local Search Strategy
Search engine evolution, new technologies, and rapidly changing consumer behavior are driving massive changes across the local search landscape. How can enterprise brands focus in on the most impactful local search tactics and strategies for their hundreds or thousands of individual locations?
In this webinar, you’ll learn:
- How the biggest changes in consumer intent, search signals, knowledge panel and more impacted enterprises in 2018
- How voice search, the mobile consumer’s journey, and conversational elements are shaping the way users interact with your brand
- How to optimize your content to make it clear that your solution is the best answer for specific consumer needs and problems
- Key areas of focus in 2019 and what is essential versus what you need to have on your planning horizon
Join us as we examine the local search updates that drove the greatest business results in 2018 and discuss what this means for enterprise brands and the consumers you’ll serve in 2019.
Meet the Speakers:
Steve Wiideman: Steve is Senior Search Strategist for a handful of notable multi-location and e-commerce brands. He has spent his tour in LSEO studying, experimenting, and measuring results in Google Maps, Organic, 3-Pack listings, and voice search engine results. He was the 2018 Industry MVP in Search at the Searchie Awards, and has helped his clients earn recognition in absorbing keyword market share through innovation, strategy, and project leadership.
Brian Smith: Brian is Director of Data Partnerships & Local Strategy at Rio SEO, a leading local search marketing software company for enterprise brands. Over more than a decade, clients relied on Brian’s local marketing expertise for solutions to their most vexing local visibility challenges.