Last week, Google officially launched the new Agency Dashboard. The impact it could have on your agency or business depends on how you had previously set up and managed businesses within GMB. Whether you were managing individual locations or bulk verified and chain accounts is also a factor.
For agencies managing individual locations and SMB brands, the new dashboard offers an easier way for you to see and group all of your locations and claims together, making managing invites and user access simpler.
As a company that solely manages enterprise brand accounts, the new layout may look cleaner but does not offer any improved utility when compared to GMB Classic. Luckily, due to Google’s API requirements, we’ve already worked through a lot of headaches many others are experiencing in moving to the new dashboard.
We’ve summarized some of the new dashboard’s benefits and areas of improvement, from the perspective of agencies that manage enterprise brands.