Content that appears on a website before the user scrolls.
A link used for internal linking. It shows the absolute (or full) path to a file, HTML page, image or anything else you might want to link to within your website. This link is used as a part of the anchor tag and consists of a protocol, a domain name, possibly a sub-directory and the
A company that maintains and supplies the underlying business database for local search directories. The most important U.S. aggregators are Infogroup, Localeze, Acxiom, and Factual. These companies compile data about businesses from multiple online and offline sources including phone bills, business registration records, chamber of commerce membership rosters, and many other sources. An aggregator is
A complex computer program used by search engines to retrieve data and deliver results for a query. Search engines use a combination of algorithms to deliver ranked webpages via a results page based on a number of ranking factors and signals.
Any change to Google’s search algorithms or ranking system. This includes new rules or adjustments to rules already in place. There are frequent small updates that go unnoticed, but there are several major updates in a year that can have a big impact on your rank. Major updates in the past few years include Panda,
The process of your website being suppressed in the SERPs reducing the search rank of your keywords. They are hard to notice unless you keep an eye on any significant drops in your website traffic. The only way to get rid of them is to try to find any issues that might not follow Google’s
The alt tag is inserted within the image tag in HTML and used to specify alternate text for an image. Including a description of the image so screen readers and search engines can get an idea of what is on it is considered a good practice for accessibility and improving content relevance. By using