International SEO is meant to increase your visibility in other countries and create global growth. You can set up country and language detection and display appropriate content automatically.
Some tactics for doing international SEO are:
- optimize for the most used search engine in the country of your choice and use their keyword planning tools (for example Yandex in Russia and Baidu in China)
- hreflang will specify the content language of your web page and help the search engine display it to the right target group
- translate the HTML elements of the web page used for SEO – URL, meta description and title
- translate the content of the webpage, including the navigation, image names and alt tags
- use country detection to change price currency