A process of increasing the quality and number of backlinks to your website. Link building is considered a major tactic in SEO and there are several approaches you can use:
- Conducting outreach to media outlets, bloggers, influencers, and webmasters.
- Attracting editorial links naturally, by publishing various types of high-quality or sensational content.
- Paying for them. For example, you can obtain links via sponsored content, paid reviews, or paying for a specific type of link to appear on another website.
- Forging partnerships.
- Manually. For instance, you link together various properties you manage or own, or add your site to online directories or review sites.