Amazon's lead generation program via which is acts as a middleman between service-oriented businesses, like handymen, and homeowners who need to hire a contractor.
Anchor text is the clickable text in a hyperlink. In terms of SEO, it is best to use natural language and avoid exact match, overly spammy and keyword rich text when linking to other sites.
The science of making computers perform tasks that require human intelligence. Rather than following a set of programmed rules (like an algorithm), an AI computer system is basically a digital brain that learns. AI can also make and carry out decisions without human intervention.
An historic term for a single Google Places listing displayed by a large map embedded in a traditional search result page. In the past, considered the "holy grail" of local search optimization, but not as common today.
A site trusted by the user, its industry and industry experts. These sites both publish trustworthy information and link to trustworthy sites, getting a reputation of a high quality, knowledgeable website.
A backlink is created when some other website is linking to your website. In essence, it is a “vote of confidence”, a citation that shows that this other website points to you as a valuable and relevant source. An effective link has high link authority and high link relevance. The number of backlinks to a