Amazon Home Services

By |2018-12-11T17:43:57-08:00December 11, 2018|

Amazon's lead generation program via which is acts as a middleman between service-oriented businesses, like handymen, and homeowners who need to hire a contractor.


By |2018-11-16T14:29:03-08:00November 16, 2018|

The science of collecting, analyzing, and interpreting data to take future action based on what has (or hasn’t) worked historically.

Anchor Text

By |2018-11-16T14:30:13-08:00November 16, 2018|

Anchor text is the clickable text in a hyperlink. In terms of SEO, it is best to use natural language and avoid exact match, overly spammy and keyword rich text when linking to other sites.

Artificial Intelligence (AI)

By |2018-11-16T14:30:55-08:00November 16, 2018|

The science of making computers perform tasks that require human intelligence. Rather than following a set of programmed rules (like an algorithm), an AI computer system is basically a digital brain that learns. AI can also make and carry out decisions without human intervention.

Authoritative OneBox

By |2018-12-11T17:57:02-08:00December 11, 2018|

An historic term for a single Google Places listing displayed by a large map embedded in a traditional search result page. In the past, considered the "holy grail" of local search optimization, but not as common today.


By |2018-11-16T14:31:30-08:00November 16, 2018|

The combination of signals search engines use to assess websites and webpages for the purposes of ranking.

Authority Site

By |2018-11-16T14:32:15-08:00November 16, 2018|

A site trusted by the user, its industry and industry experts. These sites both publish trustworthy information and link to trustworthy sites, getting a reputation of a high quality, knowledgeable website.