The most used keyword on a web page, with the most potential to drive traffic. Since your content can be optimized for a number of keywords, it is a good idea to choose the one primary and then use it in your page title, content headline and in the first paragraph. That said, keep in mind to always write your content as naturally as possible and don’t try to shove in a keyword unless it makes absolute sense.
Primary Keyword (Main Keyword, Head Keyword)
By Chad Klingensmith|2018-12-13T15:58:54-07:00November 29, 2018|
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.