The degree to which a certain business or certain website matches the intent of a searcher’s keyword. In local search, a particular business must be considered by the search engines to be relevant for a particular keyword in order to rank for that term—but typically cannot rank for terms for which it is not considered relevant. For instance, a popular restaurant may rank first in local results for “restaurants” or “fine dining,” but would not necessarily be considered relevant for search terms like “bars” or “pubs”—even though they are related terms.