Top Heavy (Top Heavy Algorithm) A Google algorithm update (released in 2012.) that reduces rank for websites that have too many ads above the fold. By Chad Klingensmith|2018-12-03T16:29:07-07:00December 3rd, 2018| Share This Story, Choose Your Platform! FacebookTwitterLinkedInRedditGoogle+TumblrPinterestVkEmail About the Author: Chad Klingensmith Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.