A process of increasing the search visibility of a video, usually on YouTube. There are two parts for this process – one being optimizing your channel and the other optimizing the video itself.
Basic practices include:
- identify the keywords
- write a description that will benefit both viewers and the search bots
- don’t forget to use the tags (together with the description they will help determine relevancy)
- use thumbnails that stand out from the rest of the videos in the search results