Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 200,000 locations in all verticals that Rio SEO tracks, local searches were volatile, with initial drops, recovery, more volatility, and a gradual return to pre-pandemic levels.
Many searchers were seeking more information related to where they could get a COVID-19 test and if an appointment is required to get a COVID-19 test. More recently, many are curious to know where they can get the COVID-19 vaccine, if eligible.
The verticals that were able to pivot to respond to the uncertain economic climate weathered the pandemic storm better, but no sector was left untouched and unaffected.
We continue to publish ongoing search data for all of the aforementioned industries on a monthly basis on our local marketing blog. Visit our COVID-19 resources page and subscribe to receive the latest research, resources, events, and news from Rio SEO’s team of enterprise local marketing and search experts.