Outscore Your Competitors This Holiday Retail Season with Google Posts
If The National Retail Federation’s holiday shopping forecasts are in the right neighborhood (as they typically are), November and December are shaping up to be spectacularly lucrative for retailers. Those in position to capitalize on recent trends in local search are most likely to take a bigger piece of a retail sales pie expected to grow by 4.5% this holiday season.
Google My Business has continuously upped the ante this year. You’ll find updates and features like adding video to listings, incorporating About and Prices tabs on mobile and new Service menus, for example. (You can see a dynamic timeline of all Google My Business updates that updates here.) Ultimately, the heart of all these improvements is simple: improve the local business search experience for local shoppers.
For multi-location brands, lesser-known and often underutilized features are key to unlocking great gains in local search visibility and consumer engagement. As Google strives to provide the best and simplest answers to improve online customer engagement, you can position your locations as the best answer in each market by sharing rich, top quality, properly marked up information with Google.
One of the most innovative, impactful local SEO tools at your disposal right now is Google Posts. Controlled through the GMB dashboard, Google Posts help amplify your content and offer important SEO benefits, as well. Within each Post, your locations can share up to 1500 characters of text, a photo or video, and a call-to-action linking to a URL of your choice. Similarly, they’re a great way to showcase Products, promote Offers, advertise in-store events and more.
What You Need to Know
Google Posts feature prominently in your Knowledge Panel in the SERPs. Each one has its own unique URL. You can share them to social channels to expand your reach, as well.
In fact, this single tool within GMB has so much potential to move the needle for multi-location brands that we devoted an entire resource to helping you make the most of it.
The Google Posts Playbook, first released earlier this year and completely refreshed for this latest release, was co-authored by Rio SEO’s Krystal Taing and Ben Fisher, Co- Founder at Steady Demand and Google My Business Top Contributor. Inside, you’ll learn:
- the different types of Google Posts and how to use each one for maximum effect;
- how Google Posts have changed and evolved throughout 2018 and what you can do with them today;
- what SEO benefits Google Posts offer and how to make the most of them;
- how to incorporate videos and images, and the specs you need to know for each;
- what success looks like and how to measure what matters;
- and finally, how to leverage Google Posts for greatest Knowledge Graph visibility, and more.
Ready to get started? Don’t delay—the countdown to Black Friday is on and Christmas will be here before you know it! Download your copy of The Google Posts Playbook and get information to outscore your competition in all of your local markets.
For additional resources and local SEO tools, don’t miss:
- Our latest POV on 7 types of Content you need in a Voice Search World
- Your free local presence audit from Rio SEO
- Get answers to your frequently asked questions