Long-time Software and Agency Marketing Exec to Provide Strategic Marketing Direction
SAN DIEGO, Feb. 4, 2013 – James Latham has joined Rio SEO and Covario as the advisory chief marketing officer (CMO) for both the software technology provider and the search marketing agency, respectively.
Latham was formerly the CMO of OpenText, Canada’s largest software company, and previously held the strategy marketing and analytics leadership role for McCann-Erickson’s Relationship Marketing division.
He will be building upon his existing role on the Covario Inc. advisory board to provide strategic marketing advice and counsel. Latham has served on the board for the last six months. In his expanded role, he will extend his expertise to the company’s marketing team to explore new market accelerators both for the Covario search marketing agency and for the company’s Rio SEO platform of search and social software tools.
“Search has become an integral part of the marketing discipline,” Latham said. “It is tightly connected to content marketing, social engagement, and customer contact. With the world’s Search Agency of the Year (according to OMMA), coupled with patented technology from Rio/SEO – the only leader cited in the recent Forrester Research Wave of SEO platforms – Covario is uniquely positioned to expand rapidly on key trends in social, mobile, and local search capabilities required for effective content marketing.”
“I am delighted to have James as a key advisor and marketing strategist for the company,” said Russ Mann, chief executive of Covario. “He represents an expanding group of advisors and executives helping to propel Covario further and faster. James brings extensive content marketing and management experience to our rapidly growing organization.”
Latham holds a Bachelor’s degree in computer science from The State University of New York, teaches global marketing on occasion at the Masters for International Management, and is currently doing research in international marketing at Boston University.