Mobile devices, voice search and location technologies have forever changed the way people make dining decisions. Today, people turn to their mobile devices first when it’s time to find a place for dinner with the kids or brunch with friends. In fact, Google found that four in five consumers use search engines to find local information and one in every three search queries on a daily basis includes some kind of local intent.
The competition online is stiff with more than a million restaurant locations across the US—approximately 380,000 chain restaurants and over 352,000 independent locations. As consumers make dining decisions instantly online, first impressions in search are critical. Keeping this in mind, how do restaurant locations measure up online?