Jul 16, 2013 (Close-Up Media via COMTEX) — Rio SEO, a company focusing on SEO automation and a SaaS-based provider of enterprise search, local SEO and social media marketing tools, has announced it will join forces with data aggregator Acxiom to acquire relevant data and enhanced content about customers’ local business listings.

Rio SEO reported that Acxiom, an enterprise data, analytics and Software-as-a-Service provider, will include the local business listings of Rio SEO customers in the Acxiom product and provide these and enhanced local business listings to other services that will display those listings in their search results.

“The volume of content information is continuously increasing,” said Bill Connard, vice president of local search solutions at Rio SEO. “Along with it, so does the need to accumulate local business listing data.” Search engines use information services like Acxiom to validate the amount of local business data and subject categories, the Company noted.

“We’re anticipating a strong collaboration with Rio SEO, a local search powerhouse,” said Jeff Standridge, vice president of global partner development at Acxiom. “Their leading software automation products and remarkable customer satisfaction are partnership qualities we greatly value.” Rio SEO said that supplying consistent data to the information services and to local search engines provides relevant back links to validate customers’ local business listings across local search engines and Internet Yellow Pages.

According to Connard, the more enhanced the local business data is, the more value it has for display to the searching consumers and prospects. To manage this condition, Acxiom acquires as much “enhanced data” or local business detail as possible.

By providing enhanced local business data and location-specific web page links to Acxiom, Rio SEO added that its customers are in a position to define and manage the content that aggregators are distributing about their business on a locally relevant basis.

Acxiom is an enterprise data, analytics and software-as-a-service company.

Rio SEO provides best-of-breed software solutions for earned and owned digital media programs, specifically for enterprise search, local SEO, and social media marketing.

More Information: RioSEO.com acxiom.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

Originally published on TMCnet.com: Rio SEO Collaborates with Acxiom for Local Business Listing Management