Gaining Face

What is it? Search marketing software provider Rio SEO upgrades its local search optimizer to enable integration of Facebook’s Open Graph Markup into hyper-local website landing pages.

WIIFM? Retailers and other high-volume, multi-location businesses can tag and optimize local landing page information and then connect the data with Facebook Places pages. Higher local SEO scores can result.

Who’s talking? “The ability to help execute on an SEO strategy includes mobile, local and social. Facebook Open Graph and micro data have become huge working parts of the SEO life cycle,” says search marketing consultant Paul Bruemmer.

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