Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast.

Beacons have generated a lot of hype — especially for a technology that is essentially just another piece of plastic, unless you have a solid online-to-offline strategy in place.

In this Digital Marketing Depot webcast, “Transforming Mobile Searches Into Sales: The Hype Around Beacon Technology” mobile-local experts Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to unleash the power of beacons. They’ll discuss actionable takeaways on crafting a successful online-to-offline strategy, using real brand examples.

Attendees will gain a solid understanding of the current opportunities in beacon marketing, as well as insight into the mobile path to purchase, tips for being present and relevant in motivated mobile consumers’ moments of need and an increased awareness of the challenges around mobile ad blocking.

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