Guest blogging can become part of this community social strategy – focusing on trusted and passionate perspectives is community engagement and fosters a dialogue. Dialogue is a great starting point to long term engagement. However, if short term metrics are important to you, it is worth noting that User generated content is shared 10x more than the average page on your site, and that trusted contributors with an existing following can bring new users into the conversation.
TRUST is the new content capital – especially in long form content about products, goods and business. It’s important to build your trust through partnerships, thought leadership and rich content. Just be careful who you align yourself with, after all, as the Japanese proverb states, “When the character of a man is not clear to you, look at his friends” be sure to treat your brand and your site as you would your character.
Account Director, Social Technologies