Among our key findings, we discovered that local searchers are most often seeking key business information that will help them find, visit, and transact with a local business.
When it comes to how local presence influences consumer decision-making, we discovered that consumers trust local reviews on a company’s website more than those found on third-party platforms such as Google, Yelp, and Facebook.
Further, businesses’ Star Ratings and the overall number of reviews are the most important online review factors for instilling confidence in consumers that they are choosing the right business.
Consumers use online search to discover, find information about, and make decisions on all different types of local businesses. There was a similar spread across all business verticals, proving it’s important to maintain clean, accurate listing data, regardless of industry. However, the retail industry ranked the highest with more than half of respondents indicating they frequently turn to Search to find information about retail stores.
To dive deeper into the insights we discovered, download the full study and save your seat for the companion webinar where our team will break down the study’s top findings and insights for multi-location brands.