Black hat SEO tries to improve page rankings by use of tactics which are against search engine guidelines. These tactics create content that is meant to manipulate the search engine and tends to ignore the human audience and their experience. They include keyword stuffing, cloaking, using paid links, doorway pages, schema spam, over-optimization, hidden text, bait and switch and much more.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.