A keyword matching option in Google Ads. When using broad match for a keyword, your ad will appear for searches containing that keyword or a similar one. This includes phrases, singular or plural forms, misspellings, synonyms, stemmings, and related searches.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.