The act of verifying one’s business information with a local search engine and taking ownership of the business listing at that search engine. Reduces risk of hijacking by spammers or competitors. Often involves a PIN setup process with the search engine, platform, or app.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.