The rate at which users click on an advertisement, link, or other search engine result. CTR is one metric used for measuring the success of online campaigns. In the case of local businesses, it’s hypothesized that specific types of clicks on Google My Business listings can positively impact rank. These would include clicks-to-call, clicks-to-website, and clicks-for-driving-directions.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.