A link that is meant to entice the user to click on it. These links either use anchor text or headline tags that are playing on the user’s curiosity. Using words and phrases like incredible, amazing, ultimate, “must see” and “you won’t believe”, these links have a chance of increasing their CTR. Using clickbait might increase the traffic to your website but think it through first to make sure it is appropriate for your particular niche.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.