Publishing identical core business details across the web. In particular, the consistency with which local business NAP information is published influences search engines’ trust in the validity and accuracy of this data. The publication of consistent business information also safeguards against consumer misdirection and customer loss.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.