A percentage of users that completed the desired goal (made a conversion) out of all the users that have seen your ad/website/e-mail/CTA that was intended for the purpose of visitor conversion.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.