An online pricing model where you pay when a certain action is performed by a user. The example of an acquisition can include a sale, download, sign up, visit your site or something else.
Cost Per Acquisition (CPA, Cost Per Action, Pay Per Acquisition, Pay Per Action)
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.