Methods to measure how users are interact with webpages and content. Examples of engagement metrics include:
- Click-through rate
- Conversion rate
- Bounce rate
- Time on page/site
- New vs. returning visitors
- Frequency and recency
- Dwell time
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.