When the anchor text closely describes the topic of the web page it is linking to, it is considered to be exact match. In the case of this glossary, the exact match anchor text would be SEO glossary.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.