Most commonly used in the online marketing arena to describe parameters used by search engines to limit the prominence of certain types of data. For example, a review platform might hide reviews deemed to be of low quality, or search engine results might filter out web pages associated with undesirable link acquisition patterns.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.