World’s most popular search engine with a market share of 90.91% and a plethora of extra services and tools.
Here are some of the tools and services that are important for SEO:
- Google Keyword Planner
- Google Alerts
- Google Analytics
- Google Maps
- Google Mobile-Friendly Test
- Google My Business
- Google PageSpeed Insights
- Google Search Console
- Google Trends
- Google Webmaster Tools
- YouTube