Google My Business is a free tool provided by Google that allows you to you are able to create and update your business or organization’s public listing.  The information you set here will be used in local search results and display your business on the Google map. It will also be used to display a Business panel to the right of the traditional search results in the SERPs. This panel will include images, map location, user generated content (reviews), information on your opening hours, phone address, website and it might even include a knowledge graph relevant for your business. GMB is a free tool for businesses and organizations that provides a quick and easy way to communicate with customers who are in search of your products. With GMB you can update store hours, Map appearance and location changes, offer coupons, create blog posts, offer curb-side pick-up, and allow users to shop your local inventory. Google continues to improve GMB and more features continue to be added to create a seamless customer experience.