Google Posts is a feature that allows people and businesses to create content directly on Google My Business which appears in the local knowledge graph panel. Google Posts was launched in 2017 as a free tool for verified Google My Business accounts that allows businesses and organizations the ability to share custom content, images, and calls to action. Each post is visible for 7 days.  You can create a Google Posts within your local Google My Business account by claiming your listing and clicking on the “Posts section”. These posts are a great way to update your audience with news or specials relating to your business.