A keyword status in Google analytics. In the organic traffic section found in the Acquisition report most of the keywords are marked with (not provided). This happens because whenever a user is logged in to their Google account, the keyword they use in their search gets encrypted to protect their privacy.

This is valuable information for anyone that is trying to figure out which keywords drive the most traffic to their websites.

Fortunately, there are a few methods to get insight on some of these keywords:

  • Check out the Search Query section in Google Analytics>Acquisition>Search console>Queries
  • Go to Google’s search console and check out the performance report, if you scroll down you get a queries list