The process of evaluating all the keywords that you are currently using and those that you discovered during your keyword research. The important metrics for you are search volume, CPC, competition, and current SERP position. You can add a desired SERP position to the mix and group the keywords by user intent, meaning are they using these keywords when they are looking to buy a product, when they are just browsing or something else important for your website.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.