Next to the search volume, keyword competition is an important metric that shows how easy or difficult it is to compete for rank on this word or phrase in the SERPs. It is a sign of the popularity of this keyword in your particular niche.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.