An important tag describing the content of the website used by the search engine in the search result snippet. If left empty the search engine will pick a paragraph from your content to display in the snippet. Meta description tags do not necessarily influence your SEO but taking control of what is displayed in the search result snippet can greatly improve your click-through rate.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.