A special kind of code that allows search engines to more easily parse the content inside the code. Popular microformats include schema and hCard for address and contact information, and hReview for rating and sentiment information.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.